(3 Ratings)

Beginner’s Guide to Ad Copy Course

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About Course

Learn how to write ad copy that engages your target audiences and turns clicks into sales, traffic, and leads. The course walks you through all about ad copy basics, different ad copy elements and structures you can utilize for different media. Since people respond differently to various ad copy, the course shows you how to shape your message through your branding with the help of a customer persona. In the final chapters of the course, you’ll be able to put it all together and create your own compelling ad copy that resonates well with your target audiences.

What Will You Learn?

  • The basics of ad copy
  • The value of your brand’s voice
  • The importance of creating a customer persona
  • The different ad copy elements
  • The different ad copy structures
  • How to create your ad copy template using ad copy elements
  • The human psychological triggers in marketing

Course Content


  • Introduction to Ad Copy

Ad Copy Basics

You and Your Audience

Ad Copy Elements

Ad Copy Structure

Ad Copy Psychological Triggers


Student Ratings & Reviews

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2 years ago
One of my weaknesses was copywriting and I decided to take this Ad Copy Course. It is actually super comprehensive. I learned a lot.