Learn how to write ad copy that engages your target audiences and turns clicks into sales, traffic, and leads. The course walks you through all about ad copy basics, different ad copy elements and structures you can utilize for different media. Since people respond differently to various ad copy, the course shows you how to shape your message through your branding with the help of a customer persona. In the final chapters of the course, you’ll be able to put it all together and create your own compelling ad copy that resonates well with your target audiences.